Person profiles. When you sign up for Facebook, you create your person profile. Decide if this profile will be professional or personal. Do not make it both (though it’s a good idea to get a little personal on your profile site; readers connect to that). You can change the name on your profile if you decide to use a pen name later on. Be sure to set your profile settings to public so users can find you. Users can search for you by your email address. So create (and use) an author email if you don’t want to be found by your personal one.
You can also follow the example set by other romance authors and have two person profiles under separate email addresses. One for personal, family, and friends. The other for readers. Facebook allows approximately 5,000 friends, so once you reach that number you will need to create a page. Facebook encourages only adding friends you “know.” I’ll leave it up to you to define “know.”
Pages. In the good ole days (a couple months back), Facebook was privately owned and everyone would see status updates posted by pages. Now that Facebook is publicly traded it charges to promote posts. However it’s still a good idea to create a page. Feel free to create an author page and a page for every book (if you can make them relevant), because Facebook doesn’t limit the number of pages you can create. Despite what you hear, fans will see your page’s posts. Not all fans, but some. Now that the basics are out of the way, let’s get to the good stuff.
Use the same profile picture for all your social media. You’re using social media to find more readers. The people you’re targeting are not currently aware of you. They don’t know what you do or what you look like. You will be recognized easier if you look the same everywhere. Your profile picture can be a picture of you or a picture of your book. Consider the latter if you have buy links. You want readers to buy your book, so it’s more important they recognize your book instead of your face.
Put your website and other links in your profile/page. Your website should be visible on the front of your page. Right where mine is below. (This is not an option for your profile. That’s discussed next.)
The website on the homepage makes it simple for people to find your online presence. Then when readers click About they need to see your contact information. All of it: website, email, Twitter, Goodreads, Library Thing, Pinterest, and whatever else you have for interaction.
- Thou Shalt not spam
- Thou Shalt not talk politics or religion (unless willing to lose readers)
- Thou Shalt not speak ill of any industry professional publicly
- Thou Shalt not put website on Facebook Cover Photo (see III, B for rules), but thou wilst use your book covers or a picture portraying your brand
- Thou Shalt not promote on Facebook instead of writing your novel